How to Write Google Ads Copy That SELLS

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Your Google Ads may be read in seconds so copy alone must convince or be skipped. It is one of the primary factors in whether someone will click your ad. But with limited character counts, it's challenging to write copy that grabs attention and convinces users to take action. In this post, we'll cover some tips and tactics for crafting compelling Google Ads copy that converts clicks into customers. Here's how to draft attention-grabbing headlines and descriptions proven to convert:

Start With A Compelling Headline

Make your headline stand out from competitors. You do this by starting your headline with a benefit and not features.You offer value upfront by including a targeted keyword and benefit. For example: "New Furniture Collections - Up To 50% Off This Month" Headlines with specific offers tend to perform better than generic ones like "Furniture Store." Use F.O.R.M.A.T Tailor your copy using this framework: - Feature the benefit Use Benefit-Heavy Headlines List 1-2 strong consequences of inaction. For example: "Tired of Paying Full-Price for Glasses? Get Affordable Options Here." Focuses on how you solve problems. - Offer a solution For example, Call us today and save up to 30% on new systems and maintenance plans and get priority response within 24 hours if issues ever arise. - Response call-to-action Use imperative, bulleted lists, or action words like "Learn," "Get," "Act." Avoid passive words like "Please click below to..." Direct, urgent CTAs convert better. For example, Act now before this limited offer ends - schedule your free quote online or call ###-###-####. Cool down your costs for good! - Make it urgent Don't get smoked by soaring AC bills again this season. Lock in our lowest rates starting this week only! - Ask a question How much money are you wasting every year on high heating bills and repairs? Find out how little it costs to protect your crib with our services. - Tell a story My cousin learned the hard way when his furnace broke last January. The bill to fix it on the double was wack and dropped him $1200! Don't be like my cousin - secure your system and savings now before it's too late. Other points to note are: Keeping it Concise You have limited characters, so get to the point fast. One simple promise per line is best. Cut unnecessary words. Be Specific & Measurable Instead of vague promises like "special deals," specify "40% Off Sale" to build trust with quantifiable claims. Match Keywords Closely Weave targeted keywords naturally but avoid keyword stuffing which Google will penalize. Match the searcher's intent and language. Test Headline Variations Create multiple ads with minor changes to see which performs best. Test different benefits, calls to action, tense, etc. Tweak underperforming ads.

THE SECRET INGREDIENT

You may think ads just need to clearly state benefits, features and provide CTAs. But to get people to take action, your words must trigger how prospects FEEL. Engage their emotions for unparalleled response. Here are some emotional triggers to move the needle: Fear Of Missing Out (FOMO): Phrases like "Limited spots remaining", "Hurry, sale ends soon". Makes people worry they'll lose out if they don’t get it that instant. Social Proof: Displaying social evidence like "Most popular item" or "Top seller" taps into the human desire to follow what others find value in. Curiosity: Pique interest using intriguing questions rather than baldly stating features. "How I saved over $1000 in a month" stokes curiosity more than a laundry list. Urgency & Scarcity: As noted, creating a sense of limited supply engages the emotions. "Final clearance, up to 80% off!" combines urgency and scarcity. Want To Try It? Here's a made-up example ad copy targeting the emotions shown above: "Don't miss your chance for half-price yoga classes! Due to overwhelming demand, this offer is only available for the next 10 new students. Hurry now and reserve your spot before they're gone. These yoga’s benefits will leave you feeling awesome!" See how it taps the FOMO, social proof and curiosity to drive enrollments? Emotions move people - try integrating them into your unique ads today. With these copywriting hacks, you'll give your Google Ads the selling power needed to convert more searches into customers. Continually optimize based on your analytics for the best results.