8 Proven Ways to Create Social Media Content Your Followers Can't Scroll Past

tips and tricks

Introduction

When done right, content marketing is a powerful way to generate leads and increase brand awareness. However, the real win comes when people not only consume your content but actively engage with it as well. Higher engagement leads to increased time on site, greater authority and trust in your brand. In this post, we will discuss 8 strategic content marketing tactics that can help boost engagement from your audience. 1. Create Shareable and Valuable Content People love content that is visually appealing or provides value to share with others. Strive to create content that is ideal for social sharing like infographics, blog posts with helpful lists or tips, videos and interactive content. Make it easy for readers to share with a friend with built in buttons. People follow you because you provide value, not just to hear you advertise. Focus each post on genuinely helping, teaching or entertaining your audience. 2. Ask Engaging Questions Spark discussion by posing interesting questions throughout your content that require an answer or opinion from the reader. Some examples include polls, user surveys and inviting comments on discussion topics. Interact with answers to keep people engaged.An open-ended question in your caption or comments section sparks discussion and gets people engaged. Try questions like "What was your favorite part?" 3. Tell Stories Through Images and Video You can craft each upload like a mini-story. Show the progression of an event, give background on a photo, or piece together images over time to weave a narrative. The viewer starts to feel invested, wanting to see how it unfolds. 4. Share Other People's Content Follow influencers and curate relevant content from others by sharing on social platforms. Not only does this keep your own channels fresh, but it helps you engage others while establishing yourself as a valuable resource. Give proper credit when curating third party content. 5. Go Live on Social Media Platforms like Facebook Live, Instagram Live and YouTube Lives have become extremely engaging ways to share content. Do live demos, Q&As, brief talks or behind-the-scenes videos to boost interactions. Make sure to engage comments during the live session. 6. Leverage Video Content Online video is one of the most shared and engaged types of content. Produce tutorials, product reviews, interviews and more to share across your website and social channels.Make use of good titles/descriptions, most especially using the first 10 seconds to capture attention. 7. Make use of trending topics If there's a relevant event or meme that aligns your posts with what others are already discussing online, this helps you reach more eyes. 8. Test different times No one time fits all, even across relatively similar audiences. Use organic insights and scheduler tools to determine the specific days and hours your followers are most active online. Those are your prime opportunities for higher engagement rates. Keep experimenting with fresh time slots, and track results diligently. Conclusion Creating engaging content should be a strategic focus to nurture long-term relationships with your audience and potential customers. Implement some of these tactics to boost interactions across your marketing channels. Start seeing results when people actively engage with your brand.