9 Smart Ways to Effectively Retarget Website Visitors

tips and tricks

One of the most important aspects of digital marketing is retargeting. This has to do with keeping your brand and products top of mind for visitors who engage with your site but don't complete a purchase. By getting creative with your retargeting strategies, you can generate more sales from warm leads. Let's dive deeper into the nine unique tactics to ramp up your retargeting results: 1. Time-Sensitive Discounts We've all fallen for the urgency created by a sale ending soon. Test Facebook and Google ads offering 10-25% off if customers buy in the next 48 hours. The expiration anxiety will get cart-lurkers back in action. 2. Customized Abandoned Cart Reminders Tap website event tracking to target follow-ups specifically to each cart's contents. Display ads can highlight the ONE item left behind with "Don't forget!" messaging for an easy upsell. 3. Engaging Video Walkthroughs Short 15-30 second vlogs give humans a personal touch over static images. Show your enthusiasm for a top product by demoing features or sharing quick review clips. Visual storytelling keeps visitors invested. 4. Email Retargeting While Facebook,YouTube and Google are great for ads, don't sleep on the power of email. It allows sending personalized messages directly to potential customers you've collected contact info for. Creating thoughtful, helpful content tailored to site behavior can bring these leads over weeks or months until they're ready to purchase. Another suggestion would be testing automations that gradually build trust, value and intrigue with things like tutorials, deal alerts, behind-the-scenes company stories etc. And don't forget to dynamically insert product recommendations based on what they engaged with previously. 5. Cross Selling Based on Interests For instance, a browser engaged most with your hiking boots, also display outerwear, socks, etc. Read behavioral signals to upsell complementary items visitors may need to complete an outfit. Related ads increase cart size. 6. Express Gratitude with Perks "Thanks for visiting! Come back for 10% off your first purchase." Rewarding people for their time builds goodwill and incentives for future engagement. It costs little but could gain customers for life. 7. Geo-Target Locally Fence in store areas and target pedestrians on Facebook/Google Maps with call-outs to buy online for curbside pickup or same-day delivery. Drive foot traffic inside for the impulse purchase. 8. Remarketing based on Engagement This tactic provides a lot of promise for targeted campaigns. By analyzing which pages or products got the most views/time spent on site, you can precisely target those engaged audiences with ads. A good recommendation is testing different creative assets tailored to top categories. For example, if boots were popular, run ads focused solely on new arrivals or sizes for boots. You could also experiment retargeting based on micro-conversions like video plays or reviews read to further isolate warm leads ready to buy. Always refine by tracking which creatives and segments drive the best results. 9.Review Retargeting Reviews are social proof that can't be ignored in purchase decisions. Test sets that dynamically insert star ratings and quotes praising specific items. For example, a banner showing "5 stars! 'Most comfortable boots ever'" taps into social validation psychology. You could also target those who engaged review sections but didn't add to cart as they clearly showed interest yet lacked that final push to order. Sprinkle in credible quotes around your site to give visitors food for thought on the way to purchase.